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One Sunday morning, I sat at the breakfast table mindlessly scrolling through reels while my wife prepared hot and crispy Dosas. Before the first Dosa could reach my hungry plate, Dani called.

“I got your email enquiry. So, you are interested in buying a Tesla? That’s wonderful and this is a great time to buy with the 0% APR for 60 months. I can help you start your order.”

It was quick conversation, hardly 15 mins. Dani confirmed that the Tesla Model Y in the exact color and configuration I was looking for was available for immediate delivery near my location.

Dani’s role ended soon after I downloaded the Tesla app and “the product” loaded on to my screen. She went completely dark after that day. Dani who!?

The hot Dosas on my plate waiting to be devoured had to wait because my hands were busy swiping and tapping through the 9-step Tesla buying process.

It was quicker than it would take a car sales agent at a traditional dealership to fill up a form with your details, and then disappear…