The Marinade

The Marinade

The Project

AI Influencers, Chatbots, and The Human Experience Rebrand

This reality bites

श्रीraj's avatar
श्रीraj
Mar 09, 2024
∙ Paid

Anyone with a social media account wants to be an influencer these days. Whether it is to promote a product or service, to build a fan following, or just to fill a self-satisfying ego-pleasing personal void for instant gratification. Influencer mania is all around us, and now we are seeing the rise of AI influencers stepping in to grab a piece of our already distracted minds.

Meet Aitana Lopez, Spain’s first AI-generated influencer model, a 25-year-old humanoid from Barcelona who will always stay young, frozen in time, while its 300k followers will grow old and die.

Aitana’s creator is a design agency, The Clueless, put naysayers at bay arguing that Aitana’s human-like persona is no different from its human counterparts, both flaunting their perfect lives and promoting beauty through sexuality.

“In the first month, we recognized that people are drawn to lives, not just images. Given Aitana isn’t a living being, we needed to infuse a touch of reality to establish a relatable connection w…

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